Privacy Policy

Effective Date: This Privacy Policy was last revised on February 12, 2014

  • Introduction. Laxceed Inc. (“Laxceed,” “us” or “we”) want you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy applies to information we collect from all sources including in connection with (“Laxceed Website”) and any other websites, mobile sites, applications (“apps”), electronic newsletters that we may develop and deploy (collectively the “Laxceed Services”) that link to this Privacy Policy. If there is a conflict between this Policy and a Laxceed Subscription Agreement and Terms of Use, the Subscription Agreement and Terms of Use will take precedence.

    This Policy describes Laxceed’s collection and use of users’ Personal Information. It also describes generally Laxceed’s practices for handling Other Information (e.g., interests, demographics and services usage) collected through our Laxceed Services or from a third party to the extent such information is associated with a particular device, user or user account. By using the Laxceed Services or by providing personal information to us, you agree to the terms and conditions of this Privacy Policy.

    The Laxceed Services are not specifically targeted to children, but may collect personal information from children under 13 years of age. The Children’s Online Privacy Protection Act (COPPA) was created to protect children, under the age of 13 from unsuspecting acts or practices in conjunction with collecting, using, and disclosing any information about them. The Laxceed Website will never knowingly accept, collect, maintain or use any information from a child under the age of 13. If a child whom Laxceed knows to be under the age of 13 sends personal information to us online, Laxceed will only use that information to respond directly to that child, notify parents, or seek parental consent.

  • Information We Collect. Laxceed may collect the following information from and about you:

    • Personal Information. "Personal Information" is the information that identifies you as an individual, such as name, postal address, telephone number, email address, credit or debit card number, profile picture, or social media account ID.

      • Personal Information from You. We collect Personal Information when, for example, you register for or subscribe to Laxceed Services, create a profile, use an interactive feature, or participate in a community forum.

      • Personal Information We Receive from Third Parties. We may receive Personal Information about you from third parties, such as social media services, commercially available sources, business partners, and, if applicable to you, the third party provider of your subscription. The Personal Information we receive from third parties may include, for example, your name, contact information, information about your transactions, purchase history, or relationships with various product and service providers, and your use of certain applications. You authorized us to collect, store, and use such information and content in accordance with this Privacy Policy.

    • Other Information. “Other Information" is any information that does not reveal your specific identity, such as browser information, app usage data, information collected through cookies and other technologies, demographic information, and aggregated information.

      • Other Information You Submit. We collect Other Information when you submit it to us. It may include your gender, zip code, birthday, education, or other information.

      • Other Information We Receive from Third Parties. We may receive Other Information about you from third parties, including, for example, demographic data, information about your interests, and information about your activities on other websites.

      • Other Information We Collect Automatically When You are Online. When you access and interact with Laxceed Services, we and our service providers may automatically collect certain information about those visits. For example, in order to permit your connection to Laxceed Services, our servers receive and record information about your computer, device, and browser, potentially including your IP address, browser type, and other software or hardware information. If you access the Laxceed Services from a mobile or other device, we may collect a unique device identifier assigned to that device ("UDID"), geolocation data, or other transactional information for that device.

    Laxceed may use cookies and other tracking technologies (such as browser cookies, pixels, beacons, and Adobe Flash technology including cookies) when you visit or use the Laxceed Services. Third parties that support the Laxceed Services by serving advertisements or providing services, such as providing users with the ability to comment on content, allowing users to share content, customizing content based on usage, or tracking aggregate site usage statistics, may also use these technologies to collect Other Information.

  • How We Use Your Information. We use the Personal Information we collect from and about you for the purposes set forth below. Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use and disclose it for all the purposes for which we use and disclose Personal Information. We may combine Other Information with your Personal Information, and when we do, we treat the combined information as Personal Information.

    • To improve the quality of our products and services and to personalize your experience by presenting content, products and offers tailored to you.

    • To provide and manage our services. We use the information we collect from and about you to provide our products and services and features to you, including: to process and fulfill your subscription, to send you information about your relationship or transactions with us, to measure and improve those services and features, to allow you to comment on content and participate in online games, contests, promotions or rewards programs, to provide you with customer support, including online chats, and to respond to inquiries.

    • To deliver relevant content and recommendations. To make your experience more interesting and personalized, we may use any of the Personal and Other Information we collect to assist us in delivering content on any of our Laxceed Services.

    • To deliver relevant online advertising. Laxceed Services and our service providers may use any of the information we collect from and about you to assist us in delivering relevant ads to you when you use Laxceed Services.

    • To contact you. Laxceed may periodically send promotional materials or notifications related to our products and services. To help make these promotional materials more relevant to you, we may use and combine any of the Personal and Other Information we collect to assist us in sending you promotional materials. If you want to stop receiving promotional materials from us, you can change your account setting through the appropriate link on the website account services page or follow the unsubscribe instructions at the bottom of each email.

    • To protect the rights of Laxceed and others. Laxceed may use your Personal Information as we believe to be necessary or appropriate in order to:

      • protect, enforce, or defend the legal rights, privacy, safety, or property of Laxceed, our employees, agents and contractors ( including enforcement of our agreements and our terms of use)

      • protect the safety, privacy, and security of users of our products and services or members of the public

      • protect against fraud or for risk management purposes

      • comply with the law or legal process, including laws outside your country of residence

      • or to respond to requests from public and government authorities including public and government authorities outside your country of residence.

  • How We Share Your Information. Information Made Public Through Use of Our Services and User Privacy Settings. Certain features on the Laxceed Services give you an opportunity to interact with us and others. These may include community forums, chats, emails, creating community profiles, and others. When you use these features, you should be aware that any information you submit, including your name, user name, location, email address, profile information, picture, likes, status, and comments, including any beliefs you express, may be publicly available to anyone, including other users, search engines, advertisers, third party application developers, and anyone else with access to the Laxceed Services. We are not responsible for any information you choose to submit and make public through these interactive features.

    Our Disclosure of Information. Laxceed may use your Personal Information internally. Laxceed will not intentionally sell, rent, license, swap, share, or distribute your Personal Information to affiliated or non-affiliated third parties, except as permitted by you, as required by law or as is consistent with this Privacy Policy. We share your Personal Information:

    • To manage league or team subscriptions. If your subscription is provided in whole or in part by your league, team or other third party, we may notify the provider when you access or use your subscription. When providing these notices, we may reveal limited amounts of your Personal Information such as your name or email address.

    • To allow third-party service providers to assist us in providing and managing our services. We may make your Personal Information available to certain third-party service providers, such as contractors, agents or sponsors, who help us manage or provide our products and services by, for example: developing or supporting products and features; sending email messages on our behalf; processing payments; fulfilling orders; delivering subscriptions; auditing; processing data or statistics; and serving, customizing or delivering marketing or ads. These outside service providers are required to protect Personal Information entrusted to them and not use it for any other purpose than the specific service they are providing to us.

    • To protect the rights of Laxceed and others. There may be instances when Laxceed may disclose your Personal Information, including situations where we have a good faith belief that such disclosure is necessary in order to:

      • protect, enforce, or defend the legal rights, privacy, safety, or property of Laxceed, our employees, agents and contractors (including enforcement of our agreements and our terms of use)

      • protect the safety, privacy, and security of users of our products and services or members of the public

      • protect against fraud or for risk management purposes

      • comply with the law or legal process, including laws outside your country of residence

      • or to respond to requests from public and government authorities including public and government authorities outside your country of residence.

    • To complete a merger or sale of assets. If Laxceed sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Laxceed may transfer your information to the party or parties involved in the transaction as part of that transaction.

  • Security. Laxceed uses commercially reasonable administrative, technical, personnel and physical measures to safeguard Personal Information in its possession against loss, theft and unauthorized use, disclosure or modification. However, no one can guarantee the complete safety of your information. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting Customer Service in accordance with the instructions below.

  • How to Access, Correct or Update Your Information. You can access or modify your registration or subscription profile information and modify your marketing preferences by contacting Customer Service, as indicated below.

    Attn: Laxceed Customer Service
    Laxceed, Inc.
    94 Middlebrook Farm Road
    Wilton, Connecticut 06897
    Tel. (917) 647-9778

  • California Privacy Rights. California Law permits our customers who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. To make such a request, please write to us at the address provided in Section 6.

  • Other Important Information. Laxceed may modify this Privacy Policy. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Laxceed Services. Your use of the Laxceed Services or your provision of personal information to use following these changes means that you accept the revised Privacy Policy.

  • Location of Data. Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using our products and services, you consent to the transfer of information to countries outside of your country of residence, including the United States, which may have different data protection rules than in your country.

  • Data Retention. We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

  • Collection of Personal Financial Information by a Payment Service. In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments (“Payment Service”). If you wish to purchase a product or make a payment in such a case, you will be directed to a Payment Service webpage. Any information that you provide to a Payment Service will be subject to the applicable Payment Service’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service’s use of information collected through any Payment Service.

  • Linked Services. The Laxceed Services may also be linked to sites operated by third parties, and may carry advertisements or offer content, functionality, games or applications developed and maintained by third parties that use your information in accordance with their own privacy policy, and makes your information available to us. Laxceed is not responsible for the privacy practices of any such third parties, and once you leave the Laxceed Services or click an advertisement, you should check the applicable privacy policy of the other service.

  • Contact Us. If you have questions about this Privacy Policy, please contact us at We ask that you not disclose any sensitive Personal Information (e.g. social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, or health) when contacting us.